Advertising & Graphic Design
A historical blog analyzing how cigarette advertising evolved from the 1920s–2020s (Fall 2025).
Built a WordPress site and created decade-by-decade posts with my team, supported by a full creative strategy proposal. Strengthened skills in content strategy, APA citation, advertising research, and multi-platform storytelling.
Skills & Tools Used:
Content Strategy & Research: Conducted historical advertising research, visual analysis, and narrative development across ten decades of media.
Writing & Citation: Strengthened APA-style writing, professional citation practices, and clear digital storytelling.
Web Design & Organization: Structured and organized a multi-page WordPress site, integrating visuals, text, and category-based navigation.
Collaboration & Project Management: Coordinated team workflows, contributed to proposal development, and ensured consistent content quality.
Tools: WordPress, Canva/Adobe Creative Cloud, Google Workspace, APA citation tools.
To view site, click: https://theageofadstoashes.wordpress.com/
Click image to read blog proposal
Designed a full business card set and custom JP logo for JP Construction Unlimited LLC using Canva, incorporating client-requested bulldozer and excavator imagery (Fall 2025).
Skills & Tools Used:
Logo & Graphic Design: Created a clean, modern JP logo and construction-themed visual layout with strong contrast and clear hierarchy.
Brand Alignment: Incorporated required equipment imagery while keeping the overall design cohesive and modern.
Client Collaboration: Interpreted client preferences into a polished, print-ready business card.
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Designed a double-sided typographic poster and matching infographic system highlighting the Chickahominy River (Fall 2024).
Skills & Tools Used:
Illustration & Layout: Created a custom tree graphic and organic background using a cohesive five-color green palette.
Typography & Visual Design: Built a clean, nature-driven composition that emphasizes clarity and atmosphere.
Information Design: Developed a matching infographic system featuring river shapes, wildlife, and environmental data.
Design Consistency: Unified both sides through shared forms, colors, and visual structure.
Technical Skills: Advanced proficiency in Illustrator and Photoshop through complex shape work and limited-palette design.
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Developed an integrated marketing campaign to promote Brother’s Craft Brewery’s move to a new location, designed to excite the community and reinforce brand loyalty (Fall 2024).
Skills & Tools Used:
Creative Strategy: Developed a full campaign concept to announce Brother’s Craft Brewery’s move to a new Harrisonburg location, emphasizing excitement, community connection, and brand trust.
Visual Design: Designed a cohesive creative brief, brochure, and social media posts using Adobe Photoshop, InDesign, and Illustrator, featuring a warm “sunset on the Blue Ridge” color palette.
Content Creation: Wrote promotional copy highlighting the benefits of the new location while maintaining the brewery’s friendly, local voice.
Brand Identity: Ensured consistent branding across print and digital platforms to strengthen recognition and customer engagement.
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