ADVERTISING &
GRAPHIC DESIGN
Shenandoah Bicycle Company Radio Commercial and Jingle Scripts (Spring 2026).
Developed a radio commercial script, jingle concept, and creative brief for Shenandoah Bicycle Company in a Copywriting for Advertising course. Working in a three-person team, we developed the jingle based off research. I personally wrote the full 30-second radio commercial and completed the majority of the creative brief, organizing the final document layout using a Canva template.
Skills & Tools Used:
Advertising Strategy & Audience Research: Conducted research on cycling culture, consumer behavior, and media habits of millennial cyclists in the Shenandoah Valley to inform the campaign strategy and messaging.
Copywriting for Audio Media: Wrote a testimonial-style 30-second radio commercial designed to highlight Shenandoah Bicycle Company’s fast, reliable repair services and encourage local cyclists to visit the shop.
Creative Brief Development: Completed the majority of the campaign’s creative brief, including background research, competitive analysis, and strategic messaging, and organized the final document layout.
Jingle Writing & Concept Development: Collaborated with teammates to write the lyrics for a branded jingle designed to be energetic and memorable. Per assignment guidelines, an AI music builder was used to generate the final jingle audio from the written lyrics.
Tools: Canva, Google Workspace, AI music builder, advertising research databases, APA citation tools.
Listen to the jingle: https://www.mureka.ai/song-detail/126699712806913
To visit Shenandoah Bicycle Company: https://shenandoahbicyclecompany.com
Click images to view radio scripts and creative brief.
Blue Bottle Coffee creative brief and print advertisement (Spring 2026).
Created the print advertisement and contributed to the strategic development of a creative brief for Blue Bottle Coffee in a Copywriting for Advertising course. As part of a three-person team, I designed the full print ad layout and visual concept while collaborating on audience research and campaign strategy.
Skills & Tools Used:
Advertising Strategy & Research: Contributed to audience analysis including demographics, psychographics, and media habits to define a niche target market and support the campaign’s strategic direction.
Copywriting & Messaging: Helped develop persuasive messaging and campaign positioning centered on transforming coffee into a luxurious and intentional morning ritual.
Visual Design & Layout: Designed the full print advertisement layout, selecting imagery, color palette, typography, and composition to reflect Blue Bottle’s clean, premium brand aesthetic.
Media Strategy & Brand Positioning: Supported the selection of strategic print placements in fashion and lifestyle magazines to reach high-income Generation X readers.
Tools: Canva, Adobe Express, Google Workspace, and research databases.
To visit Blue Bottle: https://bluebottlecoffee.com/us/eng
Click image to view in larger scale
A historical blog analyzing how cigarette advertising evolved from the 1920s–2020s (Fall 2025).
Built a WordPress site and created decade-by-decade posts with my team, supported by a full creative strategy proposal. Strengthened skills in content strategy, APA citation, advertising research, and multi-platform storytelling.
Skills & Tools Used:
Content Strategy & Research: Conducted historical advertising research, visual analysis, and narrative development across ten decades of media.
Writing & Citation: Strengthened APA-style writing, professional citation practices, and clear digital storytelling.
Web Design & Organization: Structured and organized a multi-page WordPress site, integrating visuals, text, and category-based navigation.
Collaboration & Project Management: Coordinated team workflows, contributed to proposal development, and ensured consistent content quality.
Tools: WordPress, Canva/Adobe Creative Cloud, Google Workspace, APA citation tools.
To view site, click: https://theageofadstoashes.wordpress.com/
Click image to read blog proposal
Designed a full business card set and custom JP logo for JP Construction Unlimited LLC using Canva, incorporating client-requested bulldozer and excavator imagery (Fall 2025).
Skills & Tools Used:
Logo & Graphic Design: Created a clean, modern JP logo and construction-themed visual layout with strong contrast and clear hierarchy.
Brand Alignment: Incorporated required equipment imagery while keeping the overall design cohesive and modern.
Client Collaboration: Interpreted client preferences into a polished, print-ready business card.
Click on the images to view in fuller size
Designed a double-sided typographic poster and matching infographic system highlighting the Chickahominy River (Fall 2024).
Skills & Tools Used:
Illustration & Layout: Created a custom tree graphic and organic background using a cohesive five-color green palette.
Typography & Visual Design: Built a clean, nature-driven composition that emphasizes clarity and atmosphere.
Information Design: Developed a matching infographic system featuring river shapes, wildlife, and environmental data.
Design Consistency: Unified both sides through shared forms, colors, and visual structure.
Technical Skills: Advanced proficiency in Illustrator and Photoshop through complex shape work and limited-palette design.
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Developed an integrated marketing campaign to promote Brother’s Craft Brewery’s move to a new location, designed to excite the community and reinforce brand loyalty (Fall 2024).
Skills & Tools Used:
Creative Strategy: Developed a full campaign concept to announce Brother’s Craft Brewery’s move to a new Harrisonburg location, emphasizing excitement, community connection, and brand trust.
Visual Design: Designed a cohesive creative brief, brochure, and social media posts using Adobe Photoshop, InDesign, and Illustrator, featuring a warm “sunset on the Blue Ridge” color palette.
Content Creation: Wrote promotional copy highlighting the benefits of the new location while maintaining the brewery’s friendly, local voice.
Brand Identity: Ensured consistent branding across print and digital platforms to strengthen recognition and customer engagement.
Click images to view in larger scale