Advertising & Graphic Design
Designed a full business card set and custom JP logo for JP Construction Unlimited LLC using Canva, incorporating client-requested bulldozer and excavator imagery (Fall 2025).
Skills & Tools Used:
Logo & Graphic Design: Created a clean, modern JP logo and construction-themed visual layout with strong contrast and clear hierarchy.
Brand Alignment: Incorporated required equipment imagery while keeping the overall design cohesive and modern.
Client Collaboration: Interpreted client preferences into a polished, print-ready business card.
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Designed a double-sided typographic poster and matching infographic system highlighting the Chickahominy River (Fall 2024).
Skills & Tools Used:
Illustration & Layout: Created a custom tree graphic and organic background using a cohesive five-color green palette.
Typography & Visual Design: Built a clean, nature-driven composition that emphasizes clarity and atmosphere.
Information Design: Developed a matching infographic system featuring river shapes, wildlife, and environmental data.
Design Consistency: Unified both sides through shared forms, colors, and visual structure.
Technical Skills: Advanced proficiency in Illustrator and Photoshop through complex shape work and limited-palette design.
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Developed an integrated marketing campaign to promote Brother’s Craft Brewery’s move to a new location, designed to excite the community and reinforce brand loyalty (Fall 2024).
Skills & Tools Used:
Creative Strategy: Developed a full campaign concept to announce Brother’s Craft Brewery’s move to a new Harrisonburg location, emphasizing excitement, community connection, and brand trust.
Visual Design: Designed a cohesive creative brief, brochure, and social media posts using Adobe Photoshop, InDesign, and Illustrator, featuring a warm “sunset on the Blue Ridge” color palette.
Content Creation: Wrote promotional copy highlighting the benefits of the new location while maintaining the brewery’s friendly, local voice.
Brand Identity: Ensured consistent branding across print and digital platforms to strengthen recognition and customer engagement.
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