La Tienda
Marketing & Data Analysis Internship
Location: Greater Williamsburg Area
Dates: May 2025- August 2025
During my internship with La Tienda, I combined analytical thinking with creative strategy to improve retail performance, strengthen marketing efforts, and elevate the in-store experience.
My work spanned from data-driven insights to visual merchandising, allowing me to contribute meaningfully to both operations and brand presentation.
Key Contributions & Skills:
Data Analysis: Used Excel and Square POS to analyze sales data, track performance, and identify product trends.
Inventory Management: Conducted a complete retail store inventory, cataloging 500+ products and verifying SKU accuracy, pricing, and GTIN data.
Visual Merchandising: Designed and implemented an interior layout refresh to optimize flow, organization, and visual appeal (see before-and-after visuals to the right).
Marketing Campaigns: Developed and launched a Memorial Day Sale campaign using Canva for graphics and Square POS for promotions.
Print & Digital Integration: Created QR codes and advertised Tienda’s magazines and pamphlets in-store that connected retail and restaurant customers to the business’s website — encouraging digital engagement from in-person visitors.
Creative Collaboration: Partnered with management on brand presentation and in-store design choices to enhance customer experience.
Cultural Branding: Ensured that every design and display decision reflected the store’s Spanish roots and authentic sense of representation.
Before
Tools & Programs:
Excel • Square POS • Canva • Microsoft Workspace • Retail Strategy • Data Visualization • Merchandising • Campaign Design
