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James Madison University | School of Media Arts and Design
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At James Madison University, as a Creative Advertising major within the School of Media Arts and Design, my coursework has been more than a checklist of classes—it’s been a creative training ground where strategy and design intersect. Through projects in graphic design, web development, branding, and advertising, I’ve learned to think beyond aesthetics and focus on crafting meaningful, audience-driven experiences. These courses have challenged me to blend creativity with intention, shaping how I approach every project as both a designer and a strategic storyteller.
Scroll to see some projects created in courses I have taken during my time at JMU.
SMAD 252- Copyrighting in Advertising
Spring 2026
SMAD 252, Copyrighting in Advertising, studies the principles and practices of advertising copywriting, focusing on how to solve client problems through persuasive storytelling and strategic messaging. Emphasizes writing for a wide range of media, including TV and radio scripts, print ads, headlines, taglines, jingles, web copy, out-of-home, and social media. Coursework also builds skills in research, editing, and developing creative briefs and strategic plans.
A semester-long project involved building a multi-brand portfolio through a creative studio, RCM Studio, featuring deliverables such as commercials, brochures, slogans, and campaign concepts that demonstrate applied advertising strategy and execution.
SMAD 242- Introduction to Advertising and New Media
Fall 2025
SMAD 242 Introduces the fundamentals of advertising in today’s evolving media landscape, with a focus on how brands use both traditional and new media to engage audiences. The course emphasizes hands-on experience in creating multi-platform campaigns while building skills in research, strategy, and effective storytelling.
A key semester-long project examined the history of cigarette advertising, exploring how messaging, design, and regulation have shifted over time and shaped public perception decade-to-decade.
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